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Amanda McVay
Chief Customer Officer
Amanda was appointed Chief Customer Officer in November 2025 and is responsible for the key customer facing functions of online, MYER one, marketing, advertising, public relations (PR), social media, corporate affairs and communications.
Amanda is an accomplished senior executive and leader with more than 23 years’ experience in large retail organisations in the United States across multiple categories where she has led e-commerce, loyalty, marketing, data analytics and commercial buying teams.
Amanda spent over 10 years at Meijer Inc, a regional super-centre chain of 260 stores in the US, and most recently held the roles of Group Vice-President Marketing & Digital and Group Vice-President of Commercial, Grocery. Prior to Meijer Inc, Amanda spent nine years at Target in the United States.
In early 2023, Amanda took up the role of Chief Customer Officer at Coles Group where she led the marketing, media, customer data/insight, loyalty and retail media teams. Amanda was also a Director of the Flybuys Board.
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